July 27, 2020
BritBox, the British-themed content subscription streaming video service launched in the United States in 2017 by ITV and BBC Studios, is planning to expand worldwide. The service is following in the footsteps of rival Netflix bowing in Canada (2018), the United Kingdom (2019) and soon in Australia. BritBox has more than 1 million subscribers in North America, par with competitor AMC Networks’ Acorn TV.
“BritBox has very quickly found a place in viewers’ hearts and we know there is further appetite amongst international audiences who love great British content,” Tim Davie, CEO of BBC Studios, said in a statement. “We are actively appraising new markets to introduce the service and are very excited about the imminent launch in Australia.”
BritBox U.K. has distribution deals in place for TV shows “Shetland” and “Vera,” offering subs new episodes day and date, in addition to soap operas “Coronation Street” and “EastEnders” the day after their initial broadcast. Original series include “The Bletchley Circle: San Francisco,” “The Mallorca Files,” “There She Goes” and “The Bay.”
“This international expansion plan will firmly establish BritBox as a global premium brand in a rapidly growing sector,” said Carolyn McCall, ITV CEO. “Offering subscribers the best and biggest collection of British content has enabled BritBox to rapidly grow in our existing countries and as streaming continues to expand worldwide this roll out will give our distinctive streaming business truly international scale.”