August 18, 2020
The coronavirus pandemic has proven a juggernaut for video consumption in the home. New data from Brightcove finds a 160% increase in views on connected televisions in the second quarter (ended June 30), and a 67% increase in video consumption. April produced a 75% increase in year-over-year video starts; 47% increase in smartphone video views and 64% increase in video views in North America.
“The COVID-19 pandemic has provided a roller coaster ride for all of us,” read the report.
Brightcove found that in prior years without a pandemic, the second and third fiscal quarters typically saw slow (or no) growth in video consumption as consumers gravitate outdoors for vacations, outdoor sports, travel and increased leisure time. Indeed, this year saw month-over-month video declines with May down 15% from April and June off 10% from May.
“But, even without significant live sports to watch, video consumption grew year-over-year in every period measured,” read the report. “Study after study has shown consumers turning away from traditional TV to embrace streaming content.”
The number of videos consumed in Q2 globally, as well as the amount of time spent watching videos, increased substantially, even as rules keeping people at home were relaxed, according to Brightcove.
“That’s not a trend we’re likely to see falter in Q3, as more people have turned to viewing subscription and ad-supported streaming video,” read the report.
Indeed, video views every month in Q2 were solid, with April seeing content views more than double as COVID-19’s threat kept consumers indoors. Even as cities opened up, May and June video consumption numbers increased year-over-year, although they were unable to compete with April’s surge during the early days of the pandemic.
Connected TVs, meanwhile, saw huge growth, but remained a sliver of the market. That’s likely to change moving forward, according to Brightcove, especially for longer content. With numbers up on every device, the report contends content owners will need to consider all devices as primary screens — at least for now.
“But that’s no surprise,” read the report. “Video consumption almost always slips as we enter warmer months.”