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‘Bridgerton’ Storms to No. 1 on Parrot’s Digital Originals Demand Chart

Netflix’s period drama “Bridgerton” jumped into the No. 1 spot on Parrot Analytics’ digital originals U.S. rankings the week ended April 1. The second season debuted March 25, giving the series a 108.7% rise in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity, and pushing it to 47.3 times the demand of an average series. “Bridgerton” was No. 6 on Parrot’s list of overall TV shows.

Rising a spot to No. 2 on the digital originals chart was HBO Max’s “Our Flag Means Death,” a comedy about a wealthy British fop who decides to become a pirate captain in the 18th century. The show had 39.4 times average demand after another 14.9% rise in demand expressions.

Netflix’s “Stranger Things” continued to loiter in the top 10, though it dropped to No. 3 after a stint in the top spot the previous week. It had 37.6 times average demand after another 3.5% rise in demand expressions.

The Disney+ “Star Wars” series “The Mandalorian” dropped to No. 4 on the digital originals chart, grabbing 35 times average demand after a 1.6% dip in demand expressions.

The Paramount+ original series “Star Trek: Picard” slid to No. 5 after a 1.3% rise in demand expressions, giving it 32.3 times average demand.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 66.2 times average demand.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.

 

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