September 22, 2021
Comcast has quietly become the top provider of high-speed Internet, or broadband connectivity in the United States (and globally), with 33 million customers and 31 million monthly subscribers.
Broadband is the lifeline for distribution of over-the-top video into consumer homes, including for SVOD services such as Peacock, Netflix, Disney+, Hulu, HBO Max and Amazon Prime Video.
Speaking Sept. 22 at the virtual Goldman Sachs Communacopia Conference, Comcast chairman/CEO Brian Roberts said the company has been adding about 1 million broadband subscribers a year over the past 20 years — greatly offsetting ongoing declines in legacy cable TV subs.
“It’s a fantastic, well-sized business,” Roberts said. “So, we’re really a broadband company. That’s the shift that occurred over those 20 years.”
The executive said the goal is to “deepen” those broadband relationships through enhanced connectivity, free voice-based remote navigation of streaming video or less expensive access to Xfinity Mobile telecommunications.
To further accelerate broadband adoption domestically and in Europe through its Sky satellite TV subsidiary, Comcast just announced the launch of XiOne, new global wireless streaming device aimed at competing against Roku, Amazon Fire TV and Google Chromecast, among others.
“We’re building a [broadband] company we believe is sustainable, growing residential [subscribers] and business services and is second to none,” Roberts said.
The executive said the evolution of high-speed Internet over the past 10 years has moved beyond basic connectivity to delivering data across business, entertainment and educational segments.
“Ten years from today, I believe broadband will be just as unrecognizable,” Roberts said. “If you had to place a bet, you’d probably say it would probably happen faster, not slower than the pace of change the last 10 years before that.”
He said the ongoing rollout of xFi Pods affords Comcast households “wall-to-wall Wi-Fi” connectivity and more than 1 billion devices nationwide. Subscribers are also able to “pause” their Wi-Fi, in effect not being charged for unused data. Future enhancements include text messages to customers alerting them how to improve connectivity for household products, including stationary exercise devices.
“I think that positions our company as a leader in broadband, in an enviable place,” Roberts said. “It plays to our strengths, and I hope will lead the way as we invest in our network and develop these newer applications.”