BluFocus First North American Authorized Test Center for HDR10+

BluFocus, a division of Blu., has been approved as the first North American Authorized Test Center (ATC) for HDR10+ technology.

HDR10+ advances the current industry standard of High Dynamic Range (HDR), HDR10, by including dynamic metadata for every scene and frame, enabling more accurate true-to-life pictures.

BluFocus ensures the compliance of products submitted for HDR10+ licensing with testing resources that include certification for display performance, metadata processing and display management.

“It’s always gratifying when BluFocus is selected by the media industry to help a new technology standard like HDR10+ reach its full potential,” said Paulette Pantoja, CEO of Blu. “Being approved as an HDR10+ Authorized Test Center is a logical extension to our ATC’s expertise in display technology certifications.”

HDR10+ Technologies, a joint venture among 20th Century Fox, Panasonic Corp. and Samsung Electronics, established the licensing and logo certification program for HDR10+ technology.

“A technological step forward for next generation displays, HDR10+ improves the viewing experience for audiences on a wide range of TVs and displays,” said Danny Kaye, EVP of 20th Century Fox and managing director of the Fox Innovation Lab. “In order to uphold this, ATCs, like BluFocus, are critical to ensuring that HDR10+ compliant products meet the highest quality standards.”

For more about the HDR10+ logo, license and certification program visit https://www.hdr10plus.org/.

For more information about Blu., visit http://www.BLU.team.

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