May 24, 2022
Cloud-based software and digital media entertainment services company Blu Digital Group has acquired Central Post LA, a full-service post-production facility specializing in automated dialogue replacement (ADR), lip-sync dubbing, voiceover recordings, as well as audio post services, including Dolby Atmos mixing.
As part of the deal, Blu Digital Group has taken over the 4,000-square-foot facility in Burbank, Calif., and its extensive technical and creative teams. Utilizing the location’s existing infrastructure, which includes state-of-the-art recording rooms and a Dolby Atmos-certified mixing stage, the acquisition enables Blu Digital Group to further expand its English dubbing and audio description division with in-house production capabilities.
This venture comes in direct response to the rapidly growing appetite of U.S. audiences to consume foreign content and the industry’s joint efforts towards enhancing the experience of visually impaired viewers through quality descriptive audio tracks, according to Blu Digital.
The acquisition positions Blu Digital Group as one of the premier providers of localization services in the United States and complements and further solidifies the company’s commitment to providing quality-driven end-to-end digital media services to its clients, according to the company.
“Since expanding our English dubbing and audio description division late last year, we have had huge interest from the industry to grow these services as they integrate into media management operations,” Paulette Pantoja, CEO of Blu Digital Group, said in a statement. “Acquiring Central Post LA’s facility, infrastructure, and talent into the Blu Digital Team helps us increase these services for our clients who need to localize foreign content for English-speaking audiences. We are eager to help our clients expand the audience of their content anywhere across the globe.”
The Blu headquarters, based in Burbank, will continue to be the main hub for its software development and its cloud-based media operations management teams.
Some of the offerings that Blu Digital Group will be facilitating from the new location include:
- English and foreign language ADR, lip-sync dubbing, and voiceover recording;
- English and foreign language audio description;
- editorial audio post work;
- audio mixing, including Dolby Atmos;
- M&E augmentation;
- audio conformance, compliance and censorship;
- complete English and foreign language quality control services;
- video mastering; and
- subtitling and captioning services in 80-plus languages.