May 20, 2020
Bloomberg Media May 20 launches Bloomberg TV+, a data and business finance-themed 4K streaming service, on Samsung TV Plus, Samsung’s ad-supported video platform. Available on all 2017-2020 Samsung Smart TVs, Bloomberg TV+ is the first 4K channel available on Samsung TV Plus.
“As the first business news provider to deliver content in native 4K UHD, Bloomberg TV+ is an enhanced modern news experience for those seeking premium global news designed for streaming,” M. Scott Havens, global head of digital and media distribution at Bloomberg Media, said in a statement.
Launched in 2019, Bloomberg TV+ combines programming of Bloomberg TV with a data-rich graphics created for a 4K UHD screen. Bloomberg claims the enhanced news coverage brings increased utility to an audience of business and finance professionals relying on market news and analytics.
Bloomberg Media worked with Wurl, a provider of streaming video distribution and advertising services for connected TV, to distribute Bloomberg TV+ with High Efficiency Video Coding (HEVC), which powers the UHD, high-quality ad-supported streaming experience.
Viewers can watch Bloomberg TV’s programming such as “Bloomberg Surveillance” (4-7 a.m. ET), a weekday morning program, and “Bloomberg Wall Street Week” (Fridays at 6 p.m. ET). Bloomberg TV also features interviews with newsmakers, business executives, and global leaders on a wide variety of topics, including: market trends, investment, international relations, technology and more.
Samsung TV Plus offers access to more than 120 ad-supported channels across news, sports, movies and entertainment. The app is pre-installed on all 2016-2020 Samsung Smart TVs.
“This is a milestone launch with a number of firsts for Samsung and Bloomberg Media,” said Salek Brodsky, VP of strategic partnerships and business development for Samsung Electronics. “Not only is Bloomberg TV+ the first 4K UHD channel to be offered on Samsung TV Plus, we’re the first platform to stream it in 4K UHD, and the first to offer it to millions of viewers beyond Bloomberg’s owned and operated channels.”