July 11, 2021
In a surprise announcement, The Walt Disney Co. on July 11 disclosed that its Marvel Studios release Black Widow generated more than $60 million in Premier Access sales. The Scarlett Johansson-starrer, which is screening worldwide in theaters, is concurrently available to Disney+ subscribers for a $29.99 purchase fee.
This marks the first time Disney has ever revealed Premier Access sales data since debuting with Mulan last September.
“Once again, Marvel has delivered an exceptional film to the delight of fans worldwide with Black Widow achieving numerous milestones in the current marketplace,” Kareem Daniel, chairman of Disney Media & Entertainment Distribution, said in a statement. “Black Widow’s strong performance this weekend affirms our flexible distribution strategy of making franchise films available in theaters for a true cinematic experience and, as COVID concerns continue globally, providing choice to consumers who prefer to watch at home on Disney+.”
“It’s incredible to see audiences enjoying Black Widow after two years without a new Marvel Studios film, and this spectacular opening weekend shows just how eager fans have been to see this beloved Avenger in her own story. There’s no question it’s been worth the wait — Cate Shortland, Scarlett Johansson, and the Marvel Studios team have delivered an exceptional film that continues a legacy of creative excellence as the Marvel Cinematic Universe expands and enters a new era,” said Alan Bergman, chairman of Disney Studios Content.
Marvel Studios continues its creative excellence across multiple parts of the Disney ecosystem. Black Widow follows the successful recent launches of the Disney+ original MCU series “WandaVision,” “The Falcon and the Winter Soldier” and “Loki” as well as the June 4 opening of Avengers Campus, the all-new Land at Disney California Adventure Park. To date, Marvel fans have streamed nearly 3 billion hours of content on Disney+.