May 24, 2018
Walt Disney Studios Home Entertainment’s mega-blockbuster Black Panther easily debuted at the top of the home video sales and rental charts for the week ended May 19.
The latest superhero actioner from Marvel Studios has grossed nearly $700 million at the domestic box office and outsold the No. 2 title, Universal Pictures’ Fifty Shades Freed, by a 10-to-1 margin on the NPD VideoScan First Alert sales chart, which tracks combined DVD and Blu-ray Disc unit sales.
On the dedicated Blu-ray Disc sales chart, the disparity was even more pronounced, with Fifty Shades Freed in its second week selling just 8% as many units as Black Panther. The sexually charged drama had been the top seller on both charts a week earlier.
No. 3 on both charts, in its sixth week on disc, was 20th Century Fox’s hit musical The Greatest Showman.
Rounding out the top five overall were Sony Pictures’ Peter Rabbit at No. 4 and Disney’s Star Wars: The Last Jedi at No. 5. The result was flipped on the Blu-ray chart, which had Last Jedi at No. 4 and Peter Rabbit at No. 5.
Blu-ray Disc accounted for 70% of Black Panther‘s total unit sales, with the 4K Ultra HD Blu-ray edition of the film comprising 13% of its total.
Following Black Panther on the Media Play News rental chart for the week ended May 20, Warner’s 12 Strong held onto the No. 2 spot for a second week.
The previous week’s top rental, Fifty Shades Freed, slipped to No. 3, followed by Peter Rabbit at No. 4 and Lionsgate’s Den of Thieves at No. 5.
Top 20 Sellers for Week Ended 05-19-18
Top 20 Rentals for Week Ended 05-20-18
Top 20 Selling Blu-ray Discs for Week Ended 05-19-18
Top 20 Blu-ray Market Share for Week Ended 05-19-18
Sales Report for Week Ended 05-19-18
Digital Sales Snapshot for Week Ended 05-21-18