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Samba TV: ‘Black Adam’ Streaming Debut Falls Short of Other Superhero Movies

The Dec. 16’s debut of Warner Bros. Pictures/DC Comics’ Black Adam on HBO Max generated 1.2 million U.S. households over the first three days, to rank as the No. 1 movie on the streaming platform, according to Samba TV data.

That said, the Dwayne Johnson-starrer, which generated $391 million at the global box office, did not exceed, let alone equal other recent superhero movie release debuts on streaming.

Adam finished behind Doctor Strange in the Multiverse of Madness, which generated 2.1 million Disney+ households, Shang-Chi and the legend of the Ten Rings with 1.7 million homes, and Thor: Love and Thunder with 1.5 million homes.

In fact, the movie didn’t rival the debut of fellow DC superheroes The Batman (4.1 million households), Wonder Woman 1984 (3.2 million) or Zack Snyder’s Justice League with 2.2 million, according to Samba.

“While the streaming debut on HBO Max fell short compared to [other] superhero films, it was a hit with younger and diverse audiences,” Dallas Lawrence, SVP at Samba TV, said in a statement.

Laurence said black households were more likely to watch the adventure film than the national average by nearly 25%, and Gen Z and Millennial audiences also over-indexed on viewership.

“Appealing to these younger, more diverse audiences is critical as Max continues to find new growth opportunities and widen its subscriber base,” he said.

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