October 16, 2018
Two new digital originals popped up in the top 10 the week ended Oct. 13, according to Parrot Analytics.
Netflix’s “Big Mouth” took over the top spot from “Stranger Things,” which had been No. 1 for three weeks, with 40.2 million average daily Demand Expressions for the week, up 172% from the prior week.
And Amazon Prime Video’s “The Man in the High Castle” reappeared on the chart at No. 4 with a 65% spike in demand, attributed by Parrot to the debut of Season 3.
Demand Expressions is a proprietary metric used by Parrot Analytics to measure global demand for TV content. The metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.
A “digital original” is described as a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.
Demand for “Big Mouth,” an adult animated sitcom centered around a group of middle school students going through puberty, surged due to the release of new episodes that became available for streaming on Oct. 5. The series, created by Nick Kroll, Jennifer Flackett, Mark Levin, and Andrew Goldberg, uses raunchy humor to discuss sensitive and controversial issues. One new episode got plenty of press for examining Planned Parenthood and talking up all the other services it offers besides abortion.
Demand for “The Man in the High Castle” also was fueled by the Oct. 5 “drop” of Season 3, consisting of 10 episodes. The new season, according to Parrot, is “a fully realized post-WWII dystopian drama honoring Philip K. Dick’s big theme. … We have seen high fan engagement for this title not at least due to the incredible cinematographer and director Ernest Dickerson.”
Back in July, at San Diego Comic-Con, Amazon announced that the series had been renewed for a fourth season.
Elsewhere on the chart, “Stranger Things” finished the week at No. 2, with an 11% drop in demand. “Marvel’s Daredevil” slipped a spot to No. 3, but demand was up slightly (4%) as audience anticipation builds for Season 3, Parrot Analytics says.
Rounding out the top five was “Ozark,” the “Breaking Bad”-like Netflix drama about a family forced to move its money-laundering operation to a resort in the Ozark mountains to placate a violent drug cartel. The series rose up a notch as demand increased a modest 6% on word that Netflix has commissioned Season 3.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.