November 15, 2021
Best Buy Nov. 15 began selling Microsoft’s special-edition Xbox Series X video game consoles themed for, and including, the new Halo Infinite video game, which doesn’t officially launch until Dec. 8. Best Buy is selling the $549 console at select stores. The controller costs $199.
Today (Nov. 15) is the 20th anniversary of the original launch of the Xbox video game console.
Per the consumer electronics retailer’s Web page: “Blue Shirts at participating stores will begin handing out tickets at 7:30 a.m. local time. They will ask you which items you wish to buy, and hand out one ticket per item per purchasing customer in line. If you receive a ticket for the Xbox Series X console, controller, and/or headset, you will be guaranteed the opportunity to purchase that item. While in the store, you will also be able to buy additional video games or gaming accessories.”
While Microsoft announced the special edition console in August, the company, along with Best Buy and other retailers, is hyping the event ahead of the annual Black Friday retail extravaganza through the Thanksgiving weekend.
As a result, there were media reports of small groups of video game fanatics camping out Nov. 14 at select Best Buy stores to secure a ticket. The Series X console, along with Sony’s PlayStation 5, have been difficult to find in stores due to ongoing chip and related supply chain issues.
That said, video games continue to shatter sales records as an enduring home entertainment option during the pandemic. October game revenue hit a monthly record $4.39 billion, according to The NPF Group. That was the sixth consecutive month of revenue increases across all market segments. Through 10 months of the year, consumer game spending exceeds $46.7 billion, up 12% from the same period last year.