January 11, 2018
The British Association for Screen Entertainment (BASE), the U.K. home entertainment trade group, Jan. 11 announced it is rejiggering its annual awards show to better reflect changing consumer and category trends.
Scheduled for June 7 in London, the 2018 BASE Awards will for the first time include a “creative marketing initiative” that prioritizes creativity over transactional success.
The gala features a renewed focus on the contributions made by retailers, including “physical retailer of the year,” “online physical retailer of the year,” “digital retailer of the year,” “digital retailer innovation of the year,” “physical retailer innovation of the year,” and “in-store theatre initiative of the year,” among other honors.
The “special interest award” has been expanded to incorporate entries from children’s, sport, fitness, music and comedy genres.
“The BASE Awards continue to go from strength to strength,” CEO Liz Bales said in a statement. “The event truly is a flagship moment in the industry calendar and one that places a well-deserved spotlight on the skills and innovation powering the industry.”
The U.K. home entertainment market – ranked behind Japan and the United States, according to IHS Markit – saw consumer spending across the video category rise 7.5% to £2.69 billion ($3.6 billion) in 2017.