AVOD Service Tubi Grows Monthly Users to 25 Million

AVOD service Tubi saw its monthly active users reach 25 million in December with a total view time (TVT) of more than 163 million hours watched — a year-over-year TVT increase of 160%.

The company plans to grow content spending in 2020 to “exceed nine figures to further expand its current library of content from major studios, indies, and TV producers from around the globe,” according to a press release.

Tubi presently works with more than 250 content partners, which include Warner Bros., Paramount and Lionsgate.

Year-over-year in Canada and Australia, Tubi saw a 357% increase in TVT. In the coming year, Tubi will launch in additional territories, including Mexico and the United Kingdom. Recently, Tubi announced a partnership with one of the largest broadcasters in Mexico — TV Azteca — to provide Spanish language content.

Tubi also recently announced a global deal with TV manufacturer Hisense to include Tubi as part of its Vidaa platform.

In 2019, Tubi increased its headcount to more than 229 full-time employees, an increase of 78% from 2018.

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Tubi CEO Farhad Massoudi

“Our growth over the last year is a clear testament to the success of our focused strategy in a now-cluttered marketplace,” said Tubi CEO Farhad Massoudi in a statement. “We’re excited people globally have embraced Tubi as a complement to subscription video and aim to deliver an even larger library of premium content in 2020.”

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Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on OTT devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, Xbox One, and PlayStation 4, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv.

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