‘Avengers: Infinity War’ Disc Debut Dominates Sales Charts

Walt Disney Studios Home Entertainment’s Avengers: Infinity War conquered the home video charts the week ended Aug. 18 with a debut that more than doubled the sales of the rest of the top 50 combined.

The Marvel Studios superhero crossover adventure easily took No. 1 on the NPD VideoScan First Alert sales chart, which tracks combined DVD and Blu-ray Disc unit sales, and the dedicated Blu-ray Disc sales chart.

Infinity War, which earned more than $678 million at the domestic box office, breaks up a string of four consecutive weeks of Warner Bros. movies taking the top spot on the charts.

No. 2 on both charts went to Warner’s Ready Player One, which sold 3% as many copies in its fourth week as the “Avengers” sequel did in its first. Ready Player One had spent two weeks in the top spot before slipping to No. 2 a week ago.

Holding onto the No. 3 spot overall was Warner’s Life of the Party, which slid to No. 7 on the Blu-ray chart.

The previous week’s top seller, Warner’s direct-to-video animated movie   The Death of Superman, dropped to No. 4 overall and No. 3 on the Blu-ray chart.

Disney’s Black Panther, the Marvel Cinematic Universe film that immediately precedes Infinity War, rose back to No. 5 overall and No. 4 on the Blu-ray chart.

The 2012 Avengers movie was No. 5 on the Blu-ray chart (No. 12 overall), spurred by a new 4K Ultra HD Blu-ray release. The 4K edition accounted for 86% of the film’s weekly sales. Similarly, 2015’s Avengers: Age of Ultron was the No. 6 Blu-ray (No. 13 overall), also due to a new 4K Ultra HD Blu-ray edition, which accounted for 79% of the film’s weekly tally.

The 4K UHD Blu-ray accounted for 19% of Infinity War‘s first week sales. Blu-ray as a whole comprised 76% of Infinity War‘s unit sales.

On the Media Play News rental chart for the week ended Aug. 19, Life of the Party held onto the top spot for a second week, with Infinity War entering at No. 2.

Rounding out the top five rentals were Universal’s Breaking In at No. 3, Lionsgate’s Overboard remake at No. 4 and Warner’s Rampage at No. 5.

Top 20 Sellers for Week Ended 08-18-18
Top 20 Rentals for Week Ended 08-19-18
Top 20 Selling Blu-ray Discs for Week Ended 08-18-18
Top 20 Blu-ray Market Share for Week Ended 08-18-18
Sales Report for Week Ended 08-18-18
Digital Sales Snapshot for Week Ended 08-20-18

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