‘Avengers: Endgame’ Propels Marvel Movies Up Digital Retail Charts

The $1.2 billion global theatrical opening for Marvel Studios’ Avengers: Endgame has unsurprisingly proved to be a boon for previous entries in the Marvel Cinematic Universe.

On the Apple iTunes store movie sales chart on April 29, all 22 MCU movies were among the top 60 selling titles, with No. 1 being preorders for Endgame.

Including Endgame, Marvel movies comprised six of the top 10, with 2018’s Avengers: Infinity War at No. 3, 2012’s The Avengers at No. 4, 2011’s Captain America: The First Avenger at No. 6, 2008’s Iron Man at No. 7, and 2015’s Avengers: Age of Ultron at No. 8.

The MCU movies, which collectively have grossed nearly $20 billion worldwide, typically creep back up the charts when a new installment hits theaters, particularly when it’s a sequel to one of the specific character movies (Iron Man, Captain America, Thor, Guardians of the Galaxy, etc.). Endgame, however, was positioned as a sequel to virtually every MCU movie that came before it, and the uptick in sales of previous movies was reflected in the anticipation to the latest chapter, which closes out several prominent storylines from the first 11 years of the MCU, which began in 2008 with the first Iron Man.

The effect is even apparent at the box office, where Captain Marvel, which was released in theaters in March, rose to No. 2 at the domestic box office behind Endgame

On iTunes, the weekend after Endgame hit theaters also saw 2016’s Captain America: Civil War at No. 14, 2014’s Captain America: The Winter Soldier at No. 16, 2011’s Thor at No. 22, 2014’s Guardians of the Galaxy at No. 23, 2016’s Doctor Strange at No. 27, 2010’s Iron Man 2 at No. 30, 2017’s Spider-Man: Homecoming at No. 31, 2013’s Iron Man 3 at No. 33, preorders for Captain Marvel at No. 35, 2015’s Ant-Man at No. 38, 2008’s The Incredible Hulk at No. 39, 2013’s Thor: The Dark World at No. 40, 2018’s Ant-Man at the Wasp at No. 47, 2017’s Guardians of the Galaxy Vol. 2 at No. 50, 2017’s Thor: Ragnarok at No. 51, and 2018’s Black Panther at No. 59.

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The websites of other digital retailers showed a similar effect.

The Microsoft Movies & TV store also had preorders for Endgame as its No. 1 seller on April 29. Infinity War was No. 7, the original Avengers was No. 9, Iron Man was No. 10, Age of Ultron was No. 11, Civil War was No. 12, Captain America: The First Avengers was No. 13, Winter Soldier was No. 14 and a “Captain America” trilogy collection was No. 18.

The Microsoft Top 50 also included 13 other MCU movies, plus preorders for an “Avengers” four-movie collection at No. 41.

Walmart’s Vudu had Infinity War listed first on its “Most Watched” page on April 29, while Age of Ultron and the original Avengers were listed as ninth and tenth, respectively.

On the Amazon.com Amazon Video on demand (rental) list for April 29, MCU movies comprised five of the top 10 and 10 of the top 25, led by Spider-Man: Homecoming at No. 1, Guardians of the Galaxy at No. 2 and Ant-Man at No. 3. The further titles include Captain America: The First Avenger at No. 5, Iron Man 3 at No. 6, Avengers: Age of Ultron at No. 12, Thor at No. 16, Civil War at No. 17, Winter Soldier at No. 24 and Infinity War at No. 25. (Note that Amazon’s website lists high-definition and standar-defintion sales for the same title separately).

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