February 12, 2020
AT&T’s rebooted online TV platform, AT&T TV, is reportedly set to launch on Feb. 27. The service is a rebranding of DirecTV Now, the online TV service that launched to much fanfare at $34.95 monthly before hemorrhaging subscribers following a price hike.
The new service will be priced at $59.99 and requires a two-year contract. The service features 4K functionality and includes 500 hours of DVR space.
Whether AT&T TV will succeed where DirecTV Now failed remains to be seen. DirecTV Now lost nearly 20% of its subscribers in the six months after it raised prices. DirecTV Now subs dropped from 1.8 million to 1.3 million in the past year.
AT&T posted an overall 946,000-subscriber loss, which included DirecTV satellite and U-verse wireline TV services. Things got worse in 2019 with the telecom announcing it lost more than 3.4 million linear TV subs, including 945,000 subs in the fourth quarter, ended Dec . 31.