March 2, 2020
AT&T March 2 launched a new online live TV service, AT&T TV, nationwide following a 13-market pilot test. Powered by Android TV, the platform includes live TV packages and access to third-party apps without having to switch inputs.
Programming choices and voice searches can be done with Google Assistant. AT&T is launching a national advertising campaign next week.
AT&T TV works with a compatible high-speed Internet connection. Customers can bundle AT&T TV and 1 gigabit of data are available for $39.99/month for video and $39.99/month for Internet for 12 months with a 24-month TV agreement.
Separately, 1 gigabit of AT&T Internet is available for $49.99/month for 12 months with a 24-month agreement.
“Our customers told us what they want from their TV service and we built AT&T TV around that,” Thaddeus Arroyo, CEO of AT&T Consumer, said in a statement.
AT&T TV includes live TV packages, sports and access to more than 5,000 apps on the Google Play Store, including HBO Max when it launches in May.
Subscribers can switch between a live basketball game, Netflix, YouTube or listen to music on Pandora or Spotify without switching inputs. The platform includes a cloud-based DVR with 500 hours of storage.
AT&T TV, which replaces shuttered DirecTV Now, joins a niche market that includes Sling TV, YouTube TV, Hulu with Live TV, Philo TV and fuboTV, among others.