February 14, 2020
AT&T has confirmed that longtime entertainment executive Dan York is leaving the telecom, effective March 1. His position will be assumed by Rob Thun, SVP of content and programming.
York, who had been chief content officer at DirecTV since 2012, transitioned over to AT&T after the telecom acquired the satellite TV operator.
“We appreciate Dan’s many years of service,” Thaddeus Arroyo, chief executive of the company’s consumer and communications unit, told the Los Angeles Times in a statement. “His contributions significantly shaped our content strategies and we are grateful for his leadership and commitment to providing our customers with their favorite live sports and entertainment.”
York, a former “Digital Driver” at Media Play News, was known for his negotiating skills with content holders. Yet, in recent years, DirecTV has lost millions of subscribers as AT&T transitions focus on WarnerMedia Entertainment and HBO Max.
York was responsible for securing DirecTV’s exclusive “NFL Sunday Ticket,” a multi-game programing deal that reportedly costs the satellite operator $1.5 billion annually in license fees.