May 22, 2019
Next-generation 5G mobile wireless connectivity may be more hype than reality at the moment, but that isn’t stopping AT&T from showcasing the technology next month at Warner Bros. in Los Angeles.
AT&T, which owns Warner Bros.’ operating unit WarnerMedia Entertainment, will bring a collection of 5G “experiences and demonstrations,” as well as an industry “thought leaders” to the studio for AT&T Shape, taking place June 22-23.
AT&T will deploy 5G at the confab, which will ultimately become a permanent fixture and cover the entire Warner Bros. studio facility. Once operational, the mobile 5G connectivity will have the ability to maximize technical efficiencies and give content creators more flexibility to enhance the production experience.
“Partnering with AT&T to implement permanent 5G on the lot will allow Warner Bros. and our production partners the opportunity to explore all 5G has to offer,” Jon Gilbert, president, worldwide studio facilities, Warner Bros., said in a statement.
The interactive exhibits at Shape are designed to let attendees experience the responsiveness and speed of 5G, including the future of road-based travel in an IoT-enabled Airstream Classic travel trailer with “smart control technology” that AT&T is connecting over 5G.
Attendees will also see video gaming on 5G mobile devices, experience immersive entertainment with volumetric video and virtual reality content from Warner Bros.
“Developers, creators and media makers will see 5G technology and entertainment in new ways,” said David Christopher, president of AT&T mobility and entertainment. “By bringing 5G to Warner Bros., and other WarnerMedia properties in the future, we hope to inspire the next generation of creators to unlock the [network’s] full potential.”