As Marvel Movie Draws Closer, Digital Originals Rise Up the Demand Chart

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States. Parrot Analytics uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

CBS All Access’ “Star Trek: Discovery” remained at No. 1 on the digital originals chart for the week that ended March 3, but dropped from No. 1 to No. 5 on the overall TV shows chart, according to Parrot Analytics’ Demand Expressions data.

On the digital originals chart, the top five remain unchanged from the previous week, but they all lost a quarter of demand compared to last week since no new episodes have aired this year.

“Orange Is the New Black” jumped up a notch to No. 6 on the digital originals chart, displacing the nostalgic teen drama “Everything Sucks!,” which slipped to No. 8. “Everything Sucks!” suffered a 19% decrease in demand from the prior week, and with more original series premiering in March appears likely to drop off the chart.

A third Marvel superhero series entered the top 10 the week ended March 3: “The Punisher,” which joins “Jessica Jones” (No. 7, up a notch from the prior week) and “Daredevil” (which held steady at No. 9). All three series have new episodes in the pipeline. Season 2 of “Jessica Jones” arrives March 8, while a third season of “Daredevil” is expected later this year. A second season of “The Punisher” has also been ordered. All three series have experienced a roughly 20% week-on-week increase in demand. A demand uptick for Marvel/Netflix titles tends to happen around the release of significant Marvel motion picture releases, Parrot Analytics data shows; the next “Avengers” film is scheduled to open theatrically April 27.

On the overall chart, AMC’s “The Walking Dead” shot up to No. 1 from No. 2 the prior week, followed by “Game of Thrones” at No. 2, “SpongeBob SquarePants” at No. 3 and “Grey’s Anatomy” at No. 4. “The Walking Dead” appears to have experienced a renaissance in its popularity. The zombie franchise’s principal producer, Scott Gimple, has talked about plans for more spin-offs of the show in the future. The show, which is currently in its eighth season, already has one spin-off (“Fear the Walking Dead”), and there are discussions for more.

Two long-running reality titles reappeared on the chart. “Keeping Up With the Kardashians” popped back up at No. 8, perhaps due to a pregnancy, while competition format changes may have propelled “The Voice” back onto the chart at No. 10.

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