November 5, 2020
Cargo Film & Releasing’s arcade game documentary Insert Coin will be released on Alamo Drafthouse on Demand Nov. 25.
The film is the behind-the-scenes story of video game studio Midway Games. Led by the “Godfather of Video Games” Eugene Jarvis, the company pioneered the concept of live-action gaming, kickstarting a new arcade boom and grossing billions of dollars in the process with massive hits such as Mortal Kombat and NBA Jam.
Through intimate and often hilarious interviews with the people who were there, the film chronicles how a small, tight-knit group of friends faced next level success and the roller coaster ride that came with it.
“It is truly my love letter to the early days of Midway and how it influenced the transition from classic coin-operated games to ushering in a new generation of console gaming,” said Insert Coin director Joshua Tsui.