July 7, 2020
In a move that will add more childrens stories and characters exclusively to Apple TV+, Apple announced a first-of-its-kind, multiyear deal with The Maurice Sendak Foundation. Through the deal, Apple will reimagine new children’s series and specials based on the books and illustrations by Maurice Sendak, which will premiere globally on $4.99 Apple TV+.
Sendak came to worldwide fame in 1963 with the release of his book Where the Wild Things Are, which has sold more than 20 million copies to date, and this marks the first time that the late author’s foundation has entered into an overall agreement with a streaming service.
Apple will work with writer, director and longtime Sendak collaborator Arthur Yorinks through his Night Kitchen Studios to develop each project inspired by Maurice Sendak’s stories and pictures.
The Maurice Sendak Foundation not only supports the legacy of its namesake author, but also helps nurture emerging as well-established artists in the field of children’s literature and theater design.
In addition to this agreement, Apple has signed deals for new, original series with well-known franchises in kids and family programming, including Sesame Workshop, Peanuts and, most recently, The Jim Henson Company for “Fraggle Rock.”
Apple’s lineup of original series for kids and families includes Emmy-nominated, Common Sense and Parents Choice Award-winning “Helpsters”; the DGA and Emmy-nominated “Ghostwriter,” from Sesame Workshop; the Emmy and Annie Award-nominated “Snoopy in Space,” from Peanuts; and the Emmy-nominated “Peanuts in Space: Secrets of Apollo 10.”