Apple Spends Big at Sundance Film Festival

Fresh off a record fiscal quarter that saw Apple generate $111 billion in revenue and $28.7 billion in profit, the consumer tech giant went to the annual Sundance Film Festival with its wallet out.

The company reportedly outbid Amazon Prime Video and Netflix, paying a record $25 million for exclusive distribution rights to CODA (Children of Deaf Adults), a coming-of-age movie about a high-school senior (Emilia Jones) who must choose between a music career and working the family business with her deaf parents and sibling.

The previous rights fee record was set by Hulu in 2020 after the Disney-owned streaming service shelled out $22.5 million for Andy Samberg rom-com Palm Springs. In addition to being one of the top streamed movies in 2020, Palm Springs generated $675,000 at the mostly-shuttered box office.

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CODA director Si├ón Heder is no stranger to streaming video as executive producer of Apple’s “Little America” and writer for Netflix’s “Orange Is the New Black.” In 2015, Heder directed indie romantic-comedy movie Tallulah, which streams on Netflix.


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