Apple Reports Record App Store Holiday Sales

Apple Jan. 3 reported that App Store customers worldwide spent a record $1.22 billion between Christmas and New Year’s Eve and set a single-day record with $322 million in purchases on New Year’s Day 2019.

Apple announced an all-time high in services revenue for the holiday quarter, with all-time records in multiple categories, including the App Store, Apple Music, Cloud Services, Apple Pay and the App Store’s search ad business.

Gaming and self-care were the most popular categories of app downloads and subscriptions during the holidays. Globally, multiplayer games including Fortnite and PUBG were among the top downloaded games over the holidays, along with Brawl Stars, Asphalt 9 and Monster Strike.

Productivity, health-and-fitness and education apps set the tone in the New Year, with 1Password, Sweat and Lumosity topping the charts in their respective categories.

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