December 9, 2019
Upstart Apple TV+ made history of sorts becoming the first SVOD service to receive Golden Globe nominations (“The Morning Show”) in its first year of service.
The service received a Best Television Series — Drama nomination in addition to dual nominations for Best Performance by an Actress in a Television Series — Drama for stars and executive producers Jennifer Aniston and Reese Witherspoon. The series also stars Steve Carell.
The awards will be presented at the 77th Annual Golden Globe Awards on Jan. 5, 2020.
Apple TV+ ($4.99) launched Nov. 1, representing the tech giant’s foray into OTT distribution.
“The Morning Show” explores the cutthroat world of morning news and the lives of the people who help America wake up in the morning. Told through the lens of two complicated women working to navigate the minefield of high-octane jobs, while facing crises in both their personal and professional lives.
The nominations are also the first drama TV actress nominations for both Aniston and Witherspoon. Aniston is now only the fourth person in history to receive Golden Globe nominations for both TV Comedy and Drama, Lead Actress.
“Thank you to the Hollywood Foreign Press Association for today’s historic nominations,” Zack Van Amburg, Apple’s head of worldwide video, said in a statement. “[T]oday’s nominations are a true testament to the powerful storytelling that went into ‘The Morning Show,’ as well as all of our Apple Originals.”
Despite reported struggles gaining consumer traction (in comparison with Disney+), Apple said “The Morning Show” is resonating with audiences globally.
“We cannot wait to continue exploring the world of ‘The Morning Show’ into season two,” said Jamie Erlicht, Apple’s head of worldwide video.
“The Morning Show” streams exclusively on Apple TV+ on the Apple TV app, with new episodes premiering worldwide every Friday. The season finale premieres on Dec. 20.