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Apple, Major League Soccer Ink 10-Year Streaming Deal, Beginning in 2023

Apple and Major League Soccer (MLS) announced a 10-year deal making the Apple TV app the exclusive destination to watch every single live MLS match beginning in 2023.
 
The partnership is a historic first for a professional sports league, and will allow fans around the world to watch all MLS, Leagues Cup, and select MLS NEXT Pro and MLS NEXT matches — without any local broadcast blackouts or the need for a traditional pay-TV bundle.
 
Tech rival Amazon, the exclusive distributor of “NFL Thursday Night Football,” has a separate streaming deal with MLS club Seattle Sounders.
 
In addition, Apple TV will provide fans a new weekly live match whip-around show so they never miss an exciting goal or save, and also game replays, highlights, analysis, and other original programming. This live and on-demand MLS content will provide in-depth, behind-the-scenes views of the players and clubs.
 
 
A broad selection of MLS and Leagues Cup matches, including some of the biggest matchups, will also be available at no additional cost to Apple TV+ subscribers, with a limited number of matches available for free.
 
“For the first time in the history of sports, fans will be able to access everything from a major professional sports league in one place,” Eddy Cue, SVP of Apple Services, said in a statement.
 
MLS commissioner Don Garber contends Apple is the “perfect partner” to further accelerate the growth of MLS in the U.S. and abroad.
 
“It’ll be incredibly easy to enjoy MLS matches anywhere, whether you’re a super fan or casual viewer,” Garber said.
 
At launch, all MLS and Leagues Cup matches will include announcers calling the action in English and Spanish, and all matches involving Canadian teams will be available in French. Apple and MLS will also provide enhanced league and club coverage for fans to easily follow the league or their favorite clubs in Apple News, with the ability to watch highlights right in the News app.
 
Major League Soccer is the fastest-growing soccer league in the world, more than doubling in size to 29 clubs over the last 15 years. The momentum will continue as soccer grows throughout North America on the road to the 2026 FIFA World Cup hosted by the U.S., Canada and Mexico. With players representing 82 countries, MLS has the most global player pool in all sports, and its fan base is one of the youngest, most diverse audiences in North American sports.
 

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