January 18, 2021
Apple is reportedly extending free access to branded subscription streaming video platform Apple TV+ from February to July. When the media giant launched the SVOD service in November 2019, it offered 12 months free access to anyone purchasing Apple hardware. That $4.99 monthly promotion was later extended to February 2021, followed by the current new extension.
Existing Apple TV+ paying subs will get the monthly fees credited to their Apple Store account. The promotion is intended to give Apple more time to roll out new original content, including feature-film Cherry, starring Spider-Man’s Tom Holland as an opioid addled former soldier with PTSD who has morphed into a bank robber. The film is directed by Anthony and Joe Russo, whose previous credits include Disney/Marvel’s Avengers: Infinity War and Avengers: Endgame.
Other Apple originals include series “For All Mankind,” “Dickinson,” “Ted Lasso,” “The Morning Show,” “Servant” and “See,” among others.
Apple has never officially released subscriber data for TV+, with media reports a year ago citing more than 33 million subs to the platform, according to third-party analytics.