March 11, 2019
Apple is expected to announce its much-anticipated Apple TV video streaming platform at a special “Apple Event” March 25 at the Steve Jobs Theater in Cupertino, Calif.
The tech giant March 11 sent out “It’s Show Time” media invites without elaborating further details about the contents of the presentation. Media reports suggest that while Apple may announce the streaming service, it may not be functional until later this year.
Apple, which is reportedly spending $2 billion on original content for the rebooted Apple TV app, has been slow to jump on the over-the-top video bandwagon ever since co-founder Steve Jobs infamously characterized online video a hobby.
Now with entertainment management hired, and content deals involving Oprah Winfrey, Jennifer Aniston, Reese Witherspoon, Bill Murray, Sofia Coppola, Brie Larson (Captain Marvel) and Taika Waititi (Thor: Ragnarok) among others, in production, Apple TV reportedly will also offer third-party OTT video subscriptions – notably HBO, CBS All Access, Showtime and Starz — similarly to Amazon Channels.
Separately, Apple and Roku reportedly are finalizing details on an agreement that will enable Roku users to stream content, including video and photos, to and from an iPhone, iPad or Mac to a connected TV through the AirPlay 2 integration on the Roku device.