Apple Drops Subscription Gaming Platform Price, Eyeing Content Bundles

Apple, like much of the tech world, has gone to a subscription-based business model to offset slowing iPhone sales.

In addition to launching Apple TV+, Apple bowed gaming-themed Apple Arcade and news-based Apple News+. Now, the company is cutting $10 from Arcade when paying the full $49 annual price compared to the $4.99 monthly fee.

Arcade aims to offer myriad online games (playable on iPhone, iPad, etc.) akin to what Netflix, Hulu and Amazon Prime Video do with movies and TV shows. Notable titles include Where Cards Fall, Grindstone, What the Golf? and Sayonara Wild Herts, among others.

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Apple is also reportedly considering bundling platforms similarly to what Disney is doing with Disney+, Hulu and ESPN+ and what Amazon does with Amazon Channels. The idea, as reported by Bloomberg, would bundle Apple Music, Apple News+ and Apple TV+ for a discounted price beginning in 2020.

The idea has apparently been met with pushback from traditional news publishers leery of giving away more of their shrinking margins. Apple currently pockets 50% of all subscription revenue, while the remainder is split among publishers depending on the number of eyeballs to their content.

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CNBC reports that consumer interest in Apple News+ — unlike Apple Music — has been limited due in large part to increasing numbers of people getting their news from social media and alternative online sources for free.

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