October 1, 2020
Anthem Sports & Entertainment Oct. 1 announced a partnership with Rutube.List — Russia’s largest ad-supported digital platform — to begin streaming Anthem’s combat sports platform, Fight Network, and pro wrestling promotion Impact Wrestling to the video service.
Fight Network and Impact Wrestling programming will launch in a VOD-style format, presented in both English and Russian. Rutube.List claims 10 million viewers throughout Russia and the Commonwealth of Independent States (CIS), which includes Armenia, Belarus, Moldova and Kazakhstan, among others.
Fight Network features more than 300 hours of live sports, in addition to original programs such as “Retrospective,” “Diary,” “In 60” and “After The Fight,” as well as a roster of classic fights and compilations, and series such as “Boxing World Weekly,” “Total Combat,” “International Judo Federation” and “Impact Wrestling.”
Launched in 2002 as a rival to WWE, Impact Wrestling is set to deliver its biggest event of the year next month, when “Bound For Glory” comes to Nashville, Tenn., on Oct. 24. The global pay-per-view event is available through FITE TV (order now), Box Nation UK, DISH, DirecTV, Vubiquity, Rogers, Bell, Shaw and Sasktel. Also, it is available on InDemand platforms, including Altice, Cox, Spectrum, Verizon Fios and Comcast Xfinity.
“Russia is a true powerhouse for combat sports, bringing the world some of the top fighters in the business and boasting an impressive base of passionate and knowledgeable fans,” Jaime Pollack, chief revenue officer, Fight Media Group, said in a statement.
Roman Maksimov, CEO of Rutube.List, said the Fight Network channel’s portfolio of classic wrestling matches, main-event fights include authentic analysis.
“The best and critical moments of combat events and comments come from athletes and experts,” Maksimov said.