March 9, 2020
Anthem Sports & Entertainment, which owns and operates streaming platforms targeting niche audiences, March 9 announced an original content partnership with audio company iHeartMedia.
Under the multiyear agreement, the companies will collaborate on the co-production of original programming and on the marketing of Anthem’s properties across iHeartMedia’s multi-platform audio network and largest radio broadcaster in the country.
Anthem, which acquired a majority interest in Mark Cuban’s AXS TV in 2019, becomes partners with remaining shareholder Anschutz Entertainment Group while bringing Steve Harvey Global into the company as an investor and advisor on content development.
Anthem recently announced it had become an investor in PlayersTV, the sports lifestyle digital network being launched by Players Media Group.
“We continue to build key strategic partnerships that expand our reach,” CEO Len Asper said in a statement. “Our new partnership with iHeartMedia gives us access to its quarter of a billion monthly listeners, reaching 9 out of 10 Americans each month through its national network of local radio stations and its ubiquitous digital app, live events, podcasts and other properties.”
Peter Volynsky, EVP of corporate development and ventures for iHeartMedia, said the collaboration underscores the importance combining audio and video entertainment.
“We are looking forward to collaborating with the Anthem team, offering even more unique and compelling content to our audiences, while also helping them build further awareness and grow their brand through our massive scale and national reach across our powerful multi-platform assets,” Volynsky said.