May 17, 2021
Angelina Jolie’s action-drama Those Who Wish Me Dead tracked 1.2 million HBO Max households during its opening weekend release in theaters and on subscription streaming video, according to new data from Samba TV. The movie, which features Jolie as a wildland firefighter who helps a young boy on a run from killers, generated the lowest SVOD viewership since Warner’s Tom & Jerry in February.
Samba tracks viewer recommend program data — called “automatic content recognition” — from more than 13.5 million smart TVs in the U.S.
Dead generated $2.8 million at the domestic box office, $7.2 million worldwide. Warner’s 2021 theatrical slate streams concurrently on Max for 31 days following its box office debut.
Samba found that Dead viewership peaked on May 15, with the audience skewing younger (54-years-old and below) and non-white (black +21%, Hispanic +13% and Asian +5%). Of the top 25 designated market areas, Sacramento over-indexed the most, with streaming households up 64%.
Warner’s first hybrid theatrical/SVOD release, Wonder Woman 1984, remains the No. 1 in streaming viewership, generating 4.3 million households in its opening weekend over Christmas. Mortal Kombat started strong with 3.6 million households since its April 23 launch. Detective drama The Little Things had slightly more than 3 million households. Other Warner releases Zach Snyder’s Justice League and The Little Things generated 1.8 million and 1.4 million opening weekend Max household viewership, respectively.