March 11, 2021
PBS Distribution has promoted Andrea Downing to president.
She was previously co-president.
“PBS Distribution continues to serve as a leading for-profit distributor of public media content around the world, and under Downing’s leadership, the organization has successfully navigated a digital transformation,” according to the PBS announcement.
Downing is also being honored by Media Play News with its annual Fast Forward Award in the March issue.
A joint venture of PBS and GBH Boston, PBS Distribution offers consumers and educators more than 4,000 hours of factual, scripted and children’s programming, extending the reach beyond broadcast while generating revenue for the public television system, stations and producers. During her tenure, Downing has helped to grow and diversify PBS Distribution’s portfolio of businesses, including the addition of six direct-to-consumer SVOD services.
In her new role as president, Downing will provide strategic, financial and operational leadership for PBS Distribution as the organization continues to expand the reach of public media content across digital platforms.
“Andrea is an accomplished executive who has guided PBS Distribution’s path from a startup to a global company with far-reaching impact,” Paula Kerger, president and CEO of PBS, said in a statement. “We are grateful for her ongoing leadership to ensure that PBSd continues to adapt, evolve and thrive in the modern media landscape.”
“Andrea has been instrumental in the organization’s extraordinary growth and success,” Jon Abbott, president and CEO of GBH, said in a statement. “As media has seen tectonic change, PBSd has innovated and evolved as a vital enterprise supporting the economics of our public media mission.”
Prior to joining PBS Distribution, Downing served as VP of home entertainment and partnerships at PBS. She also previously worked as director of operations at Discovery.
Downing holds a B.A. in business, materials and logistics management from Michigan State University. She is a board member of PBS America and of DEG: The Digital Entertainment Group, as well as its CFO. Downing also serves on the advisory board for the DEG’s Canon Club and sits on the steering committee for its D2C Alliance.