Analyst: U.S. SVOD Subs to Reach 307 Million by 2025

With the recent and pending launch of several high-profile subscription streaming video platforms, subscriber growth in the United States is projected to skyrocket.

New data from Digital TV Research says the number of domestic SVOD subscriptions will climb from 199 million at the end of 2019 to 307 million by 2025.

The London-based firm is basing much of the projection on new arrivals Apple TV+, Disney+, pending services HBO Max and NBCUniversal’s Peacock, in addition to Netflix, Amazon Prime Video and Hulu.

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“The average SVOD household will pay for 3.28 SVOD platforms by 2025; up from 2.28 at end-2019. So, the average SVOD home will add one subscription between 2019 and 2025,” analyst Simon Murray said in a statement.

Murray said that more than a dozen platforms would have more than 5 million paying subs by 2025 — revealing just how far ahead in terms of choice the U.S. market is compared with the rest of the world.

Indeed, CBS All Access and Showtime OTT have more than 10 million combined subs with a projected 16 million by the end of the year. Disney last month announced that its SVOD platform has more than 26.5 million subs. AMC Networks’ Acorn TV and Urban Movie Channel have a combined 2 million subs.

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“Growth for established players such as Netflix and Hulu will be muted due to intense competition from younger rivals such as Disney+, Peacock and the augmented All Access [with ViacomCBS’s Pluto TV],” Murray said.


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