Analyst: SVOD Subs in U.S. to Increase 56% by 2025 — Despite Market Maturity

Despite approaching market saturation, the number of domestic SVOD subscriptions will climb from 203 million in 2019 to 317 million by 2025, according to new data from Digital TV Research.

Even Netflix, the longest established platform, will add 10 million domestic subs in the period. This growth is overshadowed by Disney+ (27 million additions) and Hulu (22 million). Peacock, HBO Max and CBS All Access/Paramount+ will each add more subs than Netflix — largely due to their breadth of content not found on the SVOD pioneer. Six platforms will together bring in 94 million new subscribers [82%] from the 114 million total additions.

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“The depth of choice in the U.S. will not be replicated in any other country,” analyst Simon Murray said in a statement. “Eight U.S. platforms will have more than 10 million paying subs each by 2025. Disney+ will overtake [Disney-owned] Hulu by 2025.”

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