Erik Gruenwedel
September 24, 2020
Despite approaching market saturation, the number of domestic SVOD subscriptions will climb from 203 million in 2019 to 317 million by 2025, according to new data from Digital TV Research.
Even Netflix, the longest established platform, will add 10 million domestic subs in the period. This growth is overshadowed by Disney+ (27 million additions) and Hulu (22 million). Peacock, HBO Max and CBS All Access/Paramount+ will each add more subs than Netflix — largely due to their breadth of content not found on the SVOD pioneer. Six platforms will together bring in 94 million new subscribers [82%] from the 114 million total additions.
Subscribe HERE to the FREE Media Play News Daily Newsletter!
“The depth of choice in the U.S. will not be replicated in any other country,” analyst Simon Murray said in a statement. “Eight U.S. platforms will have more than 10 million paying subs each by 2025. Disney+ will overtake [Disney-owned] Hulu by 2025.”
Related Posts
Analyst: U.S. SVOD Subs to Reach 307 Million by 2025With the recent and pending launch of several high-profile subscription streaming video platforms, subscriber growth in the United States is projected to skyrocket. New data from Digital TV Research says the number of domestic SVOD subscriptions will climb from 199…
Domestic SVOD Market to Reach 125 Million Subs in 2018The combined pay-TV and over-the-top video markets remain growing, with total revenue projected to top $140 billion in 2018, according to new data from Futuresource Consulting. This, despite a continuously evolving and challenging media and consumer landscape. London-based Futuresource said…
Analyst: Global SVOD Market Can Handle 3 Billion More SubsDespite the global subscription streaming video-on-demand market reaching service saturation in some parts of the world, new data from Ampere Analysis contends the SVOD ecosystem has room for 3 billion new subscribers. The streaming video market reportedly ended 2019 with…
Deloitte: Global SVOD Subs Approaching 400 MillionIt’s becoming a subscription streaming media world. Consulting firm Deloitte suggests 2018 began with about 375 million SVOD subscribers worldwide – a tally projected to increase further as traditional pay-TV operators expand over-the-top video platforms. By comparison there were about…
