August 31, 2020
Latin America is projected to go all-in for subscription streaming video-on-demand, topping 100 million subscribers by 2025 — more than double the current 42.1 million subs at the end of 2019, according to new data from Digital TV Research. Sub growth will be driven by market leader Netflix, Disney+, Hulu, HBO Max and Amazon Prime Video.
Brazil, Netflix’s first foray into Latin America in 2011, will remain the market leader, with 36 million subs projected by 2025 — up from 16 million at the end of 2019. Mexico will reach 28 million subs by 2025, compared with 12 million last year.
Netflix will continue to grow, but its dominance will decline. The SVOD behemoth will top 47.4 million subs; up from 31.4 million in 2019. Disney+ will grow rapidly following its November 2020 launch, with 25 million subs by 2025.
“Latin America will enjoy a wave of U.S.-based platform launches over the next year,” analyst Simon Murray said in a statement. “Hulu, HBO Max and ViacomCBS are all expected to start platforms in 2021. These launches come despite poor economic conditions driven by COVID-19.”