September 28, 2020
New data from Digital TV Research contends SVOD revenue from 138 countries will top $100 billion by 2025, double the $50 billion recorded in 2019. SVOD revenue will top $1 billion in 16 countries by 2025 — up from eight countries in 2019.
As expected, streaming services Netflix, Disney+ and Amazon Prime Video will help sustain the U.S. as the global SVOD revenue leader — adding nearly $18 billion through 2025 to take the countries total to $42 billion. At the same time, the U.S. share of global SVOD revenue will decline to 42% from 49%.
SVOD subscriptions will increase by 529 million through 2025 to 1.17 billion. China and the U.S. together will account for 51% of the global total. This is down from 63% in 2019 — suggesting SVOD growth in other countries is growing quickly.
Disney+ will be the biggest winner by adding 142 million subscribers between 2019 and 2025 to take its total to 172 million. Netflix will add 91 million subscribers to total 263 million.
“We believe that Disney+ will have a huge impact,” analyst Simon Murray said in a statement. “However, we have lowered our 2025 forecasts by 30 million since our May edition. Analysis of Disney’s June results showed a rapid deceleration in subscriber additions after an initial spike in its early launch countries. We expect this to be repeated elsewhere.”
By 2025, a third of the world’s TV households will have at least one SVOD subscription — up from a quarter at end-2019.