September 17, 2020
Eastern Europe, which includes the Czech Republic, Greece, Hungary, Poland, Romania and Russia, has become a projected hot spot for growth of the subscription streaming video ecosystem.
New data from ResearchandMarkets.com suggests Eastern Europe will have 26.42 million paying SVOD subs by 2025; more than double from the 10.26 million recorded by the end of 2019. From the 16 million additional subscriptions, Russia will generate 4.8 million to take its total to 8.8 million, and Poland 5 million to total 8.7 million.
Russia became the SVOD subscription market leader in 2019 by overtaking Poland. Although it has plenty of home-grown players, Russia’s SVOD sector will remain held back by the limited presence of foreign platforms.
Netflix will continue to lead the Eastern European SVOD sector. Netflix will have 7.74 million subscribers by 2025, more than double its 2019 total.
Disney+ will have 4.02 million subscribers by 2025 despite starting as recently as early 2021. Sister company Hulu may follow in key markets such as Poland. HBO already has a pay-TV presence in many countries, which “Research and Markets” said could be used as a springboard for HBO Max.