September 14, 2020
If there was any doubt that the subscription streaming video ecosystem isn’t global, new data from Digital TV Research lays that to rest.
Eastern Europe, led by Russia and Netflix, will have 26.42 million paying SVOD subscriptions by 2025, more than double the 10.26 million recorded by the end of 2019. From the 16 million additional subscriptions, Russia will generate 4.8 million to take its total to 8.8 million and Poland will add 5 million to total 8.7 million.
Netflix will continue to lead the Eastern European SVOD sector. Netflix will have 7.74 million subscribers by 2025, more than double its 2019 total.
Disney+ will have 4.02 million subscribers by 2025, despite starting as recently as early 2021. Sister company Hulu may follow in key markets such as Poland. HBO already has a pay-TV presence in many countries, which can be used as a springboard for HBO Max.
“Russia became the SVOD subscription market leader in 2019 by overtaking Poland. Although it has plenty of home-grown players, Russia’s SVOD sector will remain held back by the limited presence of foreign platforms,” analyst Simon Murray said in a statement.