February 19, 2020
Disney has generated more than 26.5 million subscribers for its branded Disney+ streaming service in the United States, Canada, the Netherlands, Australia and New Zealand.
With the platform launching in the United Kingdom, Germany, France, Italy and Spain on March 31, new data from Wells Fargo suggests the streaming service could get its biggest subscriber boost in India.
That’s because as part of Disney’s $71 billion acquisition of select 21st Century Fox assets, Disney owns Star India, a Mumbai-based media company with dozens of sports and entertainment channels, including over-the-top video platform Hotstar with a reported 100+ million users.
Wells Fargo analyst Steven Cahall contends the scenario could help Disney+ generate six million subscribers after bowing in the second most-populous country in the world.
The analyst believes Disney won’t make a lot of money per subscriber (from $2 monthly), but that the total addressable market portends a lucrative situation.
Cahall eyes a “big untapped TAM opportunity” for Disney+ in India, with subs increasing to 10 million by the end of fiscal 2021 and 12 million by the end of 2022.