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Report: Netflix’s Global User Base Tops 658 Million

Netflix ended 2021 with 222 million subscribers worldwide — tops among all subscription VOD services. But that tally is only a fraction of the streaming pioneer’s actual user base, which tops 658 million, and is projected to reach 750 million by 2025, according to new data from eMarketer.

That’s 35% of the 2 billion SVOD users in the world this year, according to the online research firm, which bases its data on the total number of people watching Netflix in a subscriber household.

In 2022, 1.88 billion people globally will stream content on a SVOD service such as Netflix, Amazon Prime Video, Disney+, HBO Max and Paramount+. That still less than 50% of the world’s internet users.

“Even China’s walled-garden providers (which have exclusive access to China’s 937.4 million digital video viewers) have been unable to accrue viewers like Netflix has,” analyst Evan Cramer-Flood wrote in the report. “China’s leading SVOD service, Tencent Video, will have just 320.6 million viewers this year.”

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