January 31, 2019
Amy Poehler will star in a year-long Xfinity advertising campaign starting Feb. 4, Comcast announced.
The campaign featuring the actor, producer and director (“Parks and Recreation,” “Saturday Night Live,’ Inside Out and upcoming “Wine Country”) is called “Simple, Easy, Awesome – starring Amy Poehler” and uses her “unique sense of humor and wit to put a spotlight on the brand’s product benefits, across Xfinity Internet, Xfinity TV and Xfinity Mobile,” according to the Comcast release.
The two launch spots — “Potpourri” and “Make Yourself at Home” — will air across television, digital, mobile and radio.
“Working with Amy has been a dream — her charm, charisma and relatability are a great fit for Xfinity and her improv skills really took our creative to another level,” said Eileen Diskin, SVP of marketing communications at Comcast, in a statement. “We’re proud to have her represent our brand and look forward to building upon our partnership with Amy throughout the year.”
“Simple, Easy, Awesome – starring Amy Poehler” brings to life the idea that you don’t have to be an expert to get the most out of technology, and the commercials put Poehler in real-life locations ranging from a family’s home to an Xfinity retail store, according to the release.
The campaign will include multiple TV spots to roll out in the coming months.
In addition to the creative content, the Comcast partnership with Poehler includes product integration into the company’s Xfinity X1 platform. Customers can say things such as “Amy is Awesome” and “Everything Amy Poehler” into the X1 voice remote and they will be taken to a special page with a curated collection of Poehler’s movies, shows, talk show appearances and more, and also will be able to unlock special voice messages from Poehler.
Xfinity has more than 30 million customer relationships across the country, according to the release, and the X1 platform includes Netflix, YouTube and Amazon Prime Video with the voice remote processing more than 700 million commands each month.