July 11, 2022
U.S. streamer Paramount+ entered the U.K. streaming market — currently dominated by giants Netflix and Amazon Prime Video — on June 22 with a focus on local content, including the crime and thriller genre. According to a new report by Ampere Analysis, Paramount+ holds the second-largest slate of titles commissioned in the U.K. in 2022, with 13 commissions so far this year, second only to the market leader Netflix with 16 commissions.
In Q1 2022, Paramount+ expanded into Western Europe with most of its new commissions (seven of 12) set to be produced in the British market. The second slate of original titles in Q2 consisted of eight more (six from the U.K.), making the region the highest for Paramount+ original commissions outside the U.S.
Seven of the 13 commissions announced by the streamer in the U.K. so far this year have been crime and dramas, underscoring the genres’ popularity among the British. The slate includes three scripted series, including an adaptation of Jess Ryder’s 2018 psychological thriller “The Ex-Wife.” There are four unscripted series, including “The Box,” showcasing serial killers and presented by British detective Chris Loudon.
Paramount+ joined the U.K. market as SVOD stacking is becoming increasingly popular in the U.K. Many British households now subscribe to two or more streaming services, with the average streaming household having access to 2.7. This is still below the U.S. average of four streaming services.
“Paramount+ is conscious of how crowded the U.K. streaming market is becoming, and their decision to distribute with Sky+ will help tackle this challenge by providing instant subscriber reach,” Ampere Analyst Zuzana Henkova said in a statement. “One important differentiator for Paramount+ is its U.K.-made content and this will also be key to engaging Sky’s customer base, who are heavier-than-average viewers of U.K. content.”