(Shutterstock photo)
Ampere: Paramount+ Best Value Streaming Service in U.S.
December 8, 2022
Priced at $6 but with a content value of more than $8.50 a month, Paramount+ is the best value streaming service in the United States, according to the latest “Popularity and Critical Rating” data from Ampere Analysis.
Disney+ is a close second with a content offer able to justify its recent $3-a-month price increase for the ad-free tier.
Paramount+’s overall content offer is boosted by the breadth of its diverse content catalog and the popularity of several hit reality-TV franchises, according to Ampere. In addition, it is supported by Paramount Global’s long-running crime drama series plus a strong mix of licensed movies and TV shows from other suppliers. Ampere’s analysis suggests Paramount+ has plenty of headroom for price rises while still remaining competitive with its U.S. streaming peers based on its content offer.
The analysis assesses the contribution made to the market value of different content suppliers, both in-house and third-party. Paramount Global productions contribute the most to the value of Paramount+ at 40% of the market value. Licensed classics including “The Brady Bunch” and “Star Trek: The Original Series” pack a punch, generating 28% of the market value, despite contributing just 9% of the titles available on the platform, according to Ampere.
In-house crime and thriller titles are the most valuable per title to Paramount+ with classics such as The Godfather, “NCIS” and “CSI.”But Paramount Global-produced children and family titles add considerable value to a different, younger audience segment with titles such as “Avatar: The Last Airbender” and “iCarly.”
Subscribe HERE to the FREE Media Play News Daily Newsletter!
Disney is the only other major U.S. streamer analyzed that had such a stark price-to-market value disparity, according to Ampere. Although pursuing a very different content strategy, Disney is buoyed by its big-name franchise content and IP with Marvel Cinematic Universe titles contributing the most value relative to volume within the content offer. Other Disney-owned content, primarily children’s live-action and animation, are the single largest contributor to value, driven by the volume of Disney’s archive. But even Disney+ still derives 30% of the value of its content offer from third-party licensed content, according to Ampere.
“As a later entrant to the U.S. streaming market, Paramount+ is maximizing great value as a marketing tool relative to some of its more established peers,” Ben French, analyst at Ampere Analysis, said in a statement. “Simultaneously, it is also leveraging the substantial catalog and key reality and entertainment franchises of Paramount Global. Our unique analysis shows the huge importance of franchise content and film and TV based on character IP. It also highlights the ongoing importance of licensed content from third-party suppliers, not just to Paramount+ and Disney+ but to all the streaming services analyzed.”