July 2, 2019
Google-owned YouTube and Netflix remain the top sources for online video and subscription VOD, according to new data from Ampere Analysis.
The London-based research firm found that 63% of survey respondents streamed a video on YouTube in the past month, followed by 39% doing the same on Netflix and 27% on Facebook.
The survey is based on 41,000 online respondents across 20 markets conducted in the first quarter (ended March 31).
Ampere found YouTube ranked the No. 1 source for online video consumption in every region worldwide except the United Kingdom (BBC iPlayer) and China (iQiYi).
Indeed, more than 60% of respondents in France and Japan watched YouTube, while less than 50% of respondents in the U.K. did so.
As expected, SVOD consumption is highest in the United States – birthplace to Netflix, Amazon Prime Video and Hulu.
Notably, American tech platform – Facebook – continues to lose video views – down 5% to 23% of respondents since the third quarter of 2016. YouTube fell 4% to 66%, while Netflix increased 15% to 37% of respondents.
“YouTube’s global dominance in this space is evident in its monthly usage,” Minal Modha, consumer research lead at Ampere, said in a statement. “The differences in viewing between the U.S. and Europe in relation to catch-up and SVOD services is interesting because it shows that SVOD providers will have to work harder in Europe to grow their [market] share as they take on traditional TV channels’ catch-up services. This could be through their catalogue, price-points or communications strategy.”