Amdocs: Nearly 40% of Consumers Undecided/Plan to Skip Watching Beijing Winter Olympics

With the 2022 Beijing Winter Olympics officially beginning today, new data from Amdocs suggests the quadrennial event will again dominate consumer attention over the next two weeks, despite ongoing political and social concerns regarding the Games host country China.

In a December 2021 survey of 1,000 respondents, 10% said they would skip watching the Games due to politics, while 27% said they remained undecided whether to tune in. Given the time difference in Beijing, 24% of respondents indicated they would be less likely to watch if they saw a highlight ahead of the broadcast. Indeed, 31% said they are frustrated when they see event outcomes before the event’s primetime viewing slot.

“We saw similar responses around the Summer Olympics in Tokyo, with 40% echoing these sentiments,” read the report. “The time zone differences are impacting if/what they’ll watch, too.”

That said, 50% of respondents still plan to tune into the events, 29% plan to stream the competition and 16% plan to follow the games via social media. The majority (68%) will watch via traditional TV, while 52% said they would pay more money to have every event available on demand.

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Another 21% of respondents said they were “bothered” they don’t have access to all events with their cable/streaming provider, while 23% would pay extra to watch the games with interactive services like augmented reality and virtual reality.

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