September 9, 2020
AMC Entertainment Sept. 9 announced that attendance at its domestic screens topped 1 million moviegoers through Sept. 8 — less than three weeks after re-opening 70% of its theaters in the United States with seating capacity restrictions of between 25% and 40% of the maximum capacity. The tally tops 4 million when factoring in AMC’s global exhibitor locations. The news sent AMC shares up 5.1% in premarket trading.
AMC, along with other exhibitors globally, have been shuttered since mid-March due to the coronavirus pandemic.
AMC also announced that in surveys of returning moviegoers domestically, cleanliness hit all-time highs, considerably beating by a wide margin all previous theater cleanliness scores, which have been tracked by AMC via surveys for decades. AMC attributed this marked rise in cleanliness to its new sanitation protocols. Social distancing, mandatory mask wearing, the easy availability of disinfecting wipes and hand sanitizer, high tech solutions like electrostatic sprayers and numerous other new safety and cleanliness procedures were in full swing all across U.S. theaters.
Approximately 70% of AMC’s U.S. theater circuit was open for business during the Labor Day holiday weekend, with more theaters opening around the country during September. This week more than 30 AMC theaters in New Jersey, Maryland, and Orange County, Calif., will reopen.
“We are greatly encouraged that during the last few weeks as theaters have started to reopen, moviegoers have already returned to AMC,” CEO Adam Aron said in a statement. “After a five-month closure in the United States, the movie theatre industry is finally now starting on its way back.”