AMC Theatres: ‘Thor: Love and Thunder’ Leads Biggest Theatrical Opening Weekend in 2022

AMC Theatres July 11 announced that both domestically and globally it achieved its busiest weekend of the year, July 7-10, led by the opening debut of Disney/Marvel Studios’ Thor: Love and Thunder.

Domestically, AMC’s admissions revenue outperformed the same weekend in pre-pandemic 2019 by an estimated 14%. Adding in the company’s international theaters, global admissions revenue outpaced 2019 by 12%.

Unlike previous weekends where the attendance was driven by a single title, AMC’s most recent weekend was driven by strong depth of titles that included Universal Pictures’ Minions: The Rise of Gru, Paramount Pictures’ Top Gun: Maverick, Universal’s Jurassic World: Dominion, Warner Bros. Pictures’ Elvis and The Black Phone (Universal).

“We are just thrilled beyond thrilled that this weekend more than 5.9 million people were guests at AMC movie theaters in the United States and internationally,” CEO Adam Aron said in a statement.

Aron contends that consumers continue to want to experience movies on screens, big sound and comfortable big seats.

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“Happily, the enduring resilience and consumer appeal of theatrical exhibition are on full display,” he said.

Through its recently re-launched “Discount Tuesday” program, the aforementioned releases are available at all U.S. AMC locations for $5 on Tuesdays. To participate in the $5 Discount Tuesday promotion, AMC guests need only to be a member of the AMC Stubs program, including AMC Stubs Insider, which is free to join. While a premium experience fee applies for movies in Imax at AMC, Dolby Cinema at AMC and Prime at AMC, the base fee for premium experience movies is also $5 all day long.

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