July 31, 2018
AMC Theatres July 31 announced that its revamped AMC Stubs A-List subscription ticket service has generated 175,000 subscribers since launching a month ago.
The service enables subscribers to see three releases weekly in any format, including Imax, Dolby Cinema and Real 3D.
Aimed at competing against MoviePass and other subscription programs, AMC expects the $19.95 Stubs A-List to reach 500,000 subs by next June and 1 million two years after launch. The pre-existing AMC Stubs loyalty program, which affords members discounts on concessions, has nearly 16 million members.
By comparison, MoviePass, which just announced it is increasing its subscription price 50% to $14.95, has more than 3 million subs, with 5 million projected by the end of the year.
“We’re nothing less than ecstatic about the early consumer response,” Adam Aron, CEO of AMC Theatres, said in a statement.
Aron said that unlike MoviePass, Stubs A-List is designed to be profitable at the current price point.
“Because it benefits our [customers], industry, studio partners and shareholders, we expect A-List will endure over the long haul,” he said.